Thank you for joining us here at marketingcloud.help!
We promise that we will do everything possible to make your time here well invested. On this website, you will find content on Marketing Automation and a wide range of topics related to modern, integrated CRM systems. The main CRM that will be discussed here is the world-leading one which is Salesforce. The basic tools for Marketing Automation are Salesforce Marketing Cloud and Pardot in which we specialize. We have extensive experience in utilizing them, so we know how to show you the best possible ways to use them. We will deal with describing these tools and any functionalities they contain, but we will also use specific examples of their use and make you aware of how they can positively affect the functioning of your company and facilitate your work related to effective sales, first-class marketing and more.
We will start with a series of marketing campaigns that are the most basic and are used at various stages of the customer journey. It will be several articles about automated campaigns which are mainly created for use in email contact, but their characteristics allow them to be used also in SMS, Push or mobile applications. The method of contact is optional in this case. However, it is important to follow certain basic principles that we try to discuss and explain. You will learn about both basic campaigns, such as the welcome campaign or onboarding campaign, whose task is to introduce the client to you and your company, as well as re-engagement campaign and renewal campaign, which are to restore the client’s interest in your company and your services. We will also cover perhaps less frequently used, but also important examples, such as reputation-forming campaign. We will also discuss campaigns focused specifically on the product. Customer journey is a perfect example of a combination of various elements that form a neat whole, enabling the maximum use of the tools we have nowadays, letting you monitor how they work, track all kinds of statistics and execute modifications aimed at further improvement. If you’re not aware of it yet, you’ll see for yourself how perfectly marketing and sales can work together in an automated way, driving and creating themselves. Imagine that while you are doing other things, your company is still at full capacity, not only thanks to your employees. Thanks to many interactions, processes of nurturing customer interest, gaining his attention, encouraging contact, customizing the offer, you can set up the mechanism once, improve it from time to time but mainly focus on reaping the benefits.
We would like you to learn more about the mechanisms on which internet marketing (and not only) is based and which is currently very strongly supported by Marketing Automation running well thanks to elements like customer journeys. We’d like you to understand how automation helps you every day. Why is it the most effective way to lead nurturing, why it saves your time, why thanks to it your employees can focus only on their job and why investing time and money in modern marketing tools will pay off in the future? Let us answer these questions immediately.