Since you are reading this article, you are probably interested in marketing automation. It can also be assumed that since you have come to Salesforce Pardot-related website, you are interested in tools for the B2B sector. If you have not yet selected a specific marketing automation platform and you are hesitating if Pardot is the…
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Marketing automation in numbers
Have you ever wondered why, according to current research, nearly 75% of marketers use at least one marketing automation tool (Social Media Today, 2019) and as many as 67% of them use at least one marketing automation platform (Salesforce, 2017)? Only one in ten respondents do not intend to spend money on marketing automation in…
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Customer Journeys – Summary
We have completed a series of articles on various campaigns that make up customer journeys. I hope we have successfully sketched the basic features of each of these campaigns and given an idea of what they might look like. As can be deduced, each of them has its own specific characteristics and distinguishing features. Each…
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Customer Journeys – Sales Enablement Campaign
It makes me very happy, that again we are dealing with a campaign other than the ones described so far. Sales enablement is about what you can do for your sales team in order to increase motivation and interest in the company’s offer, and thus sales. There are many interpretations and definitions of this term,…
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Customer Journeys – Promotional Campaign
In the last article on a fairly comprehensive concept, which is the drip campaign, we discussed briefly a promotional drip, which is an element of the campaign which involves sending a tailored and well-timed special offer. This is a kind of campaign that is often sent to prospects who are close to the bottom of…
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Customer Journeys – Drip Campaign
This article will cover a unique type of campaign, which is usually more extensive than the previously discussed campaigns and includes a larger number of steps. It is sometimes confused with customer journey as a whole, but in fact, is only a part of it. Email communication is a great way to start, maintain and…
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Customer Journeys – Renewal Campaign
Another type of marketing campaign that I would like to discuss briefly is the renewal campaign. It is a process that we run in a situation where our lead is already converted into a regular client/user, cooperates with us and this cooperation is going correctly, but the deadline is approaching for its renewal (which may…
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Customer Journeys – Reputation-forming Campaign
I suppose I don’t have to convince anyone how important a company’s reputation is. This is an issue that historically has always been important and it is rather difficult to argue with that. Nowadays, it is even more important because we all have such easy access to reviews, opinions, tests, comparisons and a whole bunch…
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Customer Journeys – Upselling/Cross-selling Campaign
The upselling/cross-selling campaign stands out from those previously described by the fact that it applies only to the existing pool of customers. In the simplest terms, it is about presenting to existing clients the possibilities of extending their products or services with additional products or services. This can be done both during ongoing customers shopping,…
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Customer Journeys – Top-Of-Mind Campaign
We use different marketing campaigns in different specific situations. Each type of campaign has been designed to perform a specific task and meet specific needs. This very simple task in the case of Top-of-mind Campaign is to keep the information about your brand, company, products, services, promotions at the top of the customer’s mind. The…
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