The question “What are the benefits of marketing automation?” brings another question to my mind: “Why take care of your car?”. If you do not keep your car in good condition, you won’t go smoothly and quickly with it, you won’t get far with it, you won’t have the joy of using it, and nobody wants to be a passenger. For your mistake, you will finally pay a lot more than you would pay for keeping it in good condition on a daily basis. It is similar to marketing automation. If you invest in this technology, you will get tools that will streamline and automate many of the tasks that your employees have had to perform manually or with much more essential tools.
This may sound like an impossible promise, but you will see for yourself what a revolution awaits you and your company. Well-Implemented and efficient marketing automation means utterly different working conditions for your marketing department. Still, thanks to data integration within the Salesforce system, it also has a lot of benefits, e.g. for the sales department. See for yourself what are the marketing automation statistics: Marketing automation in numbers. Even if you know the basics and you are aware of the benefits you can have with Salesforce Pardot, don’t give up reading. You might learn something new.
Power of Marketing Automation
Marketing automation is a mighty force. Let’s assume that you have already implemented it within your company. It helps your marketing team create advanced marketing processes, including many automated activities that, without automation, would take a lot of time and work of your employees, reducing your company’s revenue. The content that is created by your marketers is of a much higher quality. Materials that reach your leads and customers are personalized. The audience that receives them gets segmented by many advanced factors that a human being is unable to apply in such a comprehensive manner. Content is, therefore, correctly targeted.
It becomes possible to create perfect customer journeys which effectiveness is higher than ever and turns into a large number of leads ready to be passed on to the sales team. Your marketers receive a tool for useful data analysis showing the effects of ongoing advertising campaigns, so they can improve them and compare the impact of different versions in real-time. Thanks to it, you can track the results of your marketing team’s activities, and finally, you can access specific information on the profitability of each advertising campaign. One of the biggest problems in marketing, i.e., the lack of accountability, will not therefore exist.
Marketing Automation is a revolution
Your sales department might gain a revolutionary tool, which is Salesforce Sales Cloud, but also, thanks to marketing automation and the possibility to integrate various Salesforce tools, they gain insight into marketing-type of customer data. The sales team learns more about the customer’s preferences and finds out what exactly has caused the lead to become interested in the company’s products or services and convert into an opportunity. This will allow them to prepare a better offer for him. Thanks to the effectiveness of Salesforce marketing tools, your sales reps will know that the opportunity connected with the lead passed on by the marketing team carries a high probability of ending with closed-won status. Therefore, the motivation and effectiveness of your teams will increase.
Thanks to marketing automation, you will have more leads, and you will get to know them better. This technology provides you with advanced tracking of almost every step your lead makes as part of interacting with your company. You will know when he came to your site, whether he received your email, visited the landing page, filled out the form, left his contact details, which product he was interested in your online store, and how much time he spent studying it. Thanks to Pardot, a personalized customer journey is automatically planned for him, and it will significantly increase the likelihood that he eventually buys your products or services. Even if it does not happen at the beginning of the customer journey, Pardot will make sure that the lead does not forget about your company and that he receives the right information and incentives at the right time.
The benefits that you have at your fingertips are definitely worth an investment because eventually, marketing automation will save your time, work, and resources, including money. The foundations are a good knowledge of your needs and a responsible, experienced partner who will help you find yourself in the Salesforce world. CRM Designer may become such a partner for you. Contact us if you have any questions.