When running a business, you probably ask yourself quite often what you can do to make your company prosper better and make more profit. You know perfectly well that the final result consists of many dilemmas and decisions. Paradoxically, it’s worth having doubts, asking questions, and looking for solutions because some courageous decisions can bring invaluable benefits. So ask yourself a few basic questions. Would you like your marketing campaigns to be more productive? Do you want to have better sales results? Do you need to increase your ROI? Do you need automation that will save your employees from repetitive tasks? If so, you might also need integration.
Benefits of automation
Your marketing and sales team’s job consists of individual activities, which, of course, differ. If they were the same, it would be one department. However, these activities profoundly influence one another. In the perfect scenario, they should form a single, efficient machine. The methods and tools used by marketing and sales teams matter; nevertheless, the results are what interests you the most. Thanks to the automation, which is not difficult and time-consuming to implement, and the additional benefits from integrating your marketing automation tool with other kinds of tools, no potential customer will have secrets from you. Also, you will not miss any activities performed by your employees. Your company’s progress and success will become much more likely.
Power of integration
Using a specific example, integrating Salesforce Pardot with Salesforce Sales Cloud (also read: Automation = integration?) which is connected to other Salesforce products, you gain comprehensive marketing and sales super tool capable of improving the marketing accountability to the limits through more effective lead nurturing, more accurate segmentation, more precise targeting, and better customer journeys. Your marketing department will not deliver low quality leads anymore. Thanks to the ability to score leads (which means measuring their interest in your offer) and grading them (which is leads demographic evaluation based on some implicit factors), it will be possible to pass only the most promising leads on to the sales team. The process of transferring the leads from marketing to sales is automated. With the integration, you also gain much more comfortable insight into data like lead quality, sales efficiency, and the profitability of your campaigns. Based on closed-loop reporting capability, you will be able to make data-driven, low-risk decisions.
The audience of your company’s marketing campaigns is very demanding because the overall quality of marketing is getting higher globally. We’re all getting used to receiving dynamic, personalized, and sophistically designed content. If you want to be at the top, you need to keep up, which means maintaining marketing activities at the highest level, and without automation, it is practically impossible. Integration is a valuable addition that increases your chances of success.