Since you are reading this article, you are probably interested in marketing automation. It can also be assumed that since you have come to Salesforce Pardot-related website, you are interested in tools for the B2B sector. If you have not yet selected a specific marketing automation platform and you are hesitating if Pardot is the best choice, learn about arguments that describe Pardot’s advantage over other products available on the market and understand why it is the ultimate all-in-one toolset.
Capabilities of Pardot
Cloud-based Pardot enables advanced integration with various CRM systems (including Salesforce), allowing seamless cooperation between sales and marketing departments. It ensures smart lead management, effective lead nurturing, prospect grading and scoring, ability to calculate ROI in real-time, etc. It makes it easier for your company to talk to customers, nurture them, listen to their needs, track their behaviors and create a unique user experience thanks to the easy-to-configure, highly targeted, personalized email campaigns and social media interactions.
Integration with CRM
Thanks to the integration with CRMs, Pardot ensures that sales and marketing finally focus together on revenue generation. Thanks to Pardot, marketers know which lead is worth further nurturing, whether the nurturing process is working correctly or requires modification and which lead can already be passed on to the sales team. The salespeople see clearly which lead is the hottest and ready for conversion. Nobody needs to analyze anything step by step anymore. All the useful information is available at a glance.
Marketing Automation with Pardot
Setting up great email campaigns is nowhere else that easy. Vast possibilities of personalization, adapting content to the needs of recipients, planning time intervals, triggers, and using broadly understood automation make Pardot the best email campaign planner on the market. Thanks to Pardot, you will get to know your prospects thoroughly. With the Landing Page Builder, you will create fully customizable, eye-catching landing pages. Using the intuitive drag-and-drop method, you can build perfect contact forms with custom fields included. Pardot will directly add the visitors to email subscription lists if they agree to it while submitting the form, and present them a unique thank you message. Thanks to progressive profiling, Pardot will collect new information about every prospect at each interaction.
You have control
No visit to your websites or social media profiles will go unnoticed. You will know how much time do the visitors spend there, which content do they read most often, and for the longest time, and thanks to all this information, their preferences will become apparent, letting your marketing team send them the right content at the right time. A/B testing will allow your employees to check which version of the email campaign is the most effective. They will gain the possibility to nurture the leads on every stage of the pipeline. Pardot allows audience segmentation, as well as grading and scoring the leads to select the hottest ones for the sales department. Finally, you will calculate ROI and optimize your actions. You may also integrate Pardot with your favorite tools, such as Gmail, Google AdWords, or Google Analytics.
Can 2.8 million (pardot.com) Pardot users be wrong? Pardot is well established on the market, regularly updated, and widely appreciated. Its intuitive interface is pleasant to use, and the possibilities of creating content and analyzing results are unique. What’s more, Pardot comes with Artificial Intelligence. Einstein Lead Scoring, Einstein Behavior Scoring, or Einstein Campaign Insights put this all-in-one toolset from Salesforce a few steps ahead of the competition.